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New SWP Logo

As you may have noticed, the Swiss Water Partnership (SWP) has a new logo ! This new logo keeps the spirit of the old one while improving its visibility and association to a water related platform.

The mountain represents Switzerland as the water tower of Europe. It is a reminder of our responsibility as an upstream country to take care of our common water resource and make sure our downstream neighbours also can benefit from it. Furthermore, it reminds us that although Switzerland is the water tower of Europe, 82% of our waterfootprint consists of water imported through products and services. We thus have to show solidarity and support countries develop and implement solutions to secure water resources for their sustainable development.

We want to do so, amongst others, by developing, sharing and implementing Swiss expertise and solutions. The colour and symbol of the country are thus also present.

Finally, the drop reminds us of the nature of the partnership, brought together around water, in all its aspects, our vital common good.

Please find the logo (png) on the following link. We kindly invite you to change the logo in your communication material. Should you need the eps file (or any other format) please contact the SWP Secretariat.

The logo also comes with a new overall corporate design. The communication material, such as the SWP flyer or the flyer of the SWP for the Stockholm World Water Week, have already been updated. Other communication documents will gradually be updated to match the new corporate design.

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